SO TAWK TO ME, WILLYA?
If it’s here, find it fast:
- #NACCJMS @Nielsen's Steve Hasker: Increasingly people more influenced by what-friends-tell-them-to-buy, often via #SocialMedia, than by ads. 1 hour ago
- RT @pourmecoffee: 41 years ago today humans landed on the moon for the last time. 1 hour ago
- At #NACCJMS Doug Banks: Using Twitter right, #radio #talent can prompt “appointment listening.” 1 hour ago
- At #NACCJMS #RealDLHughley: “We live in a country where buying 2 packs of Sudafed is harder than buying 10,000 rounds of ammunition.” 1 hour ago
- Post Fluke Flap, #RushLimbaugh doubles-down, gets demoted. #MSNBC @EdShow VIDEO: msnbc.com/the-ed-show/wa… 1 hour ago
- RT @markknoller: In eulogy at National Cathedral, VP Biden calls Nelson Mandela "the most impressive man or woman I have ever met in my lif… 1 hour ago
- At #NACCJMS Steve Hasker @Nielsen Pres. Global Product Leadership: There's tremendous growth in Tweeting-about #TV shows. 2 hours ago
- #NACCJMS Steve Hasker @Nielsen Pres. Global Product Leadership: If asked “Is radio dead?” Reply “Is audio dead? Who has the best audio?” 3 hours ago
- Between lengthy plugs for his children's book #RushLimbaugh chortles about staring-at-women's-breasts: msnbc.com/the-ed-show/wa… 3 hours ago
- #NACCJMS Comedian/radio host #RealDLHughley: Biggest comic influence? MARVIN GAYE. When you hear his music, you can SEE what's-goin'-on. 3 hours ago
Twitter Tactics For Radio
Do you know your @ from your # ?
If you don't, you're not making-the-most-of this valuable tool. Read my white paper.
We'll both Google better!
Link to http://hollandcooke.com, then Email me the URL of the page it's on, and I'll include you below...
So you want to syndicate?
I can help! But first, can I talk you out of it?
Read why I ask.
Big 2013 CES, big implications for radio:
"Innovation" defined: Consumer Electronics, $206.5 billion industry in 2012 the USA alone, forecast to hit $215.8B in 2013.
READ: my "BIG" CES wrap-up
HEAR: Why iPod is obsolete
HEAR: What is "television" now?
HEAR: Would YOU ride in robo-car?
HEAR: Is technology SAVING...or STEALING your time?
HEAR: Unclogging "The Wi-Fi Traffic Jam"
For utterly riveting media interviews & speaking engagements that’ll leave your group laughin,’ inquire @ 401-330-6868.
A SLOGAN YOU — HOPEFULLY — WON’T HEAR IN A RADIO COMMERCIAL!IF YOU'RE ALONE, read this aloud:
For some better leads, CLICK HERE.
NAB President & CEO Gordon Smith — who served two terms in the United States Senate — admits that members of Congress ask him, “Isn’t broadcasting in decline?”
He grinned, “People keep coming back to us.”
Read my notes at Talkers.com.
You know you’re at an upscale event when they deploy birds-of-prey to shoo-away the gulls at the outdoor luncheon.
I’ve always wanted to attend this event, an invitation-only conference for radio & TV CEO types. So imagine how flattered I was to be invited to keynote it! Click to view.
On hand, my clients Neuhoff CEO Beth Neuhoff & COO Mike Hulvey, whose WSOY/Decatur is one success story you’ll see in the video.
“WHAT IS ‘televison’ now?”
We talk media trends on The Jim Bohannon Show.
Users AND Technology are fundamentally re-defining “media.”
Click to listen.
Hear how the consumer has taken control.
Do you know what they’re not letting you do?.
New local Talk Radio Jobs in 2014?
Maybe a bunch! And that’s more-than-a-hunch.
That was my presentation at Talkers/LA2013.
Couldn’t be there?
Radio’s newest talker Marilu Henner: “You don’t need ‘a face for radio,’ you need A BRAIN for radio.”
In “The State of Radio Advertising and Sales” session:
Bob Moore: “Network business as a whole sucks. “ONE area exploding is sports…no RushLimbaugh.””
Ron Hartenbaum: “Direct Response advertising is our lifeblood.”
Talk1300/Albany owner Paul Vandenburgh: “Business is as good as we make it. Knock on doors.”
These two alone were worth two days on airplanes!
Alpha/L&L principal Larry Wilson (L) and Westwood One founder — now Courtside Entertainment Group head honcho — Norm Pattiz (R) each did 20 RIVETING minutes.
Norm Pattiz offered a plainspoken industry overview, and an update on his visionary Podcast One venture:
In radio, “Things AREN’T ‘shitty’ today.”
“On-demand audio will have the same effect on the #radio business” that DVR has had on TV.
Podcasting: “P.O.D. = programming on-demand.”
Podcasters “can be anywhere, anytime;” don’t need big radio owners.
Consolidation has clobbered radio’s farm system.
Public ownership “takes a toll” on serving listeners well.
“We’re not doing music programming at Podcast One because the rights fees will kill you.”
“[On-demand] Audio has all the strengths of radio because IT IS ‘radio.’”
“The strength of local radio is that it IS local.” AM/FM is less-special if the programming “all comes from one place.”
Larry Wilson’s candor at the recent NAB/RAB Radio Show Leadership Breakfast had ‘em buzzin’ in Orlando. And he preached-it-out for Talkers/LA attendees:
You can make more money live & local radio than with syndication.
If a radio show isn’t local, “it’s GOTTA be good.”
When your radio station has success with a public service campaign “advertisers find out.”
“Let’s not ‘get buried’” doing apps, etc. “Let’s make great [live and local] content.”
Radio success formula: “Be informative, compassionate, and passionate…and have fun!”
Talkradio is “the oldest Social Media.”
“Radio: The Big Picture” session:
Harvey Nagler/CBS News Radio: Success key for radio programming: “unique, compelling, addictive.”
Shotgun Tom Kelly, Kearth101: “When I get off the air I listen to Talk Radio.”
Kraig Kitchin: Present radio ratings system delivers “abberations.”
There are fewer PPM meters in use in the LA market than TalkersLA attendees.
TomLeykis: “HD Radio is a joke.”
First 2016 election wager!
Dr. Gina Loudon and I WILL wolf-down a couple Palm lobsters.
But WHO will grab-the-check?
Sean Hannity Show executive Eric Stanger: Sean is “incredibly psyched” about new stations in markets he’s leaving Cumulus. “There are no losers” in coming Hannity/Michael Savage head-to-head battle.
KFI’s Bill Carroll: “I’m being told ‘Push people to the Internet, push people to iHeart Radio, but I get paid for [on-air] ratings. Until [other-platform listening] is being measured, what’s in it for me?”
Most under-reported story in Radio: Affordable Care Act = $$$
“There is a tremendous opportunity for radio broadcasters to develop and uncover new and evolving revenue streams from this legislation.”
Read: Some 500 broadcasters attended a sold-out Radio Advertising Bureau webinar, which you can see online.
Listen: We discuss it on The Ed Schultz Show
Couldn’t be there?
Click here for my Radio Show and RAIN Summit notes here.
It’s 5 O’clock somewhere!
Witty Sales consultant Paul Weyland says “Why wait?” and offers attendees a snort at his 10:15AM Radio Show session “Think Like an Ad Man, Sell Like a Mad Man: How to Make Ads That Work.”
My extensive Radio Show & RAIN Summit notes are here.
…in baseball’s tightest divisional race,
imaging your consultant crafted for client stations sounded like October, not April…
…compared to some of the commercials that continue to air in-game on many baseball stations. Yours?
Listen for copy-that’s-been-airing-all-season, like “SUMMER’S HERE!”
That sends advertisers the dangerous message that service ended when the sale was made. In September, lots of spots have been running since April…JUST-AS baseball climaxes…and when smart stations ask sponsors to re-up for next year.