Ratings: Rush Limbaugh now a small-market act.

RushLimbaughHis NYC affiliate is #22 in latest monthly ratings. Four that beat it aren’t even English language stations.
A Classical music station is higher-rated.
In LA: #37, SanFran: #27, Chicago: #19, Dallas: #21

Limbaugh’s ratings — small-in-big-markets – remain bigger-in-small markets…
…where advertiser boycotts remain bothersome but less-costly.
Hear: We discuss on The Ed Schultz Show.

Ed Show video:
As advertisers flee, political money flows
Ad boycotters are exercising THEIR Free Speech

Were you there?

LasVegasSign98,000+ came to the National Association of Broadcasters’ NAB Show.

conference_notes_bubbleIf you couldn’t make it, here are my notes. See also @HollandCooke on Twitter.

And scroll down to jump to reports I filed for Talkers magazine, from the NAB Show and a real worthwhile RAIN Summit West. And I’ll give you the entire download in a meaty May issue of my monthly newsletter (and you sure WON’T want to miss what-I’m-already-working-on for June).

Radio’s value is “in our super-brands, our content, our personalities.”
Cox Media Group Director, Digital Audience – Radio Tim Clark, at RAIN Summit West. Also appearing there…
67% of Americans have a Social Media profile.”
TomWebsterTom Webster/Edison Research: Social Media song-sharers demonstrate “addict-level” behavior.
“It is now SO easy to create content that we’re ALL ‘content creators.’”
“It’s not enough to provide sharing tools if you want people to tell your story.” CURATE content, like a museum. Enable listeners to tell their — and your — stories, on your platform.
Success template: Do contests that listeners enter by using advertiser’s product.

Rush Limbaugh’s podcast paywall is “an outdated concept.”
Chris Peterson, Director of Operations, The Blaze

What makes a good podcast?
RAIN Summit “The Podcast Phenomenon: Capturing Listeners with Compelling Content” panelists:

  • “Have a great host!”
  • “The story is the star.”
  • Use data suggests length “around 30 minutes” seems to be habit-forming.
  • Production values, i.e., mic technique.
  • “Chatty, shooting-the-breeze informality” CAN work. But avoid rambling or users will “skip.”
MORE: My RAIN Summit West notes, in Talkers magazine.

Ben-Downs“I have now lived long enough to hear that question at the NAB convention.”
Texas station owner Ben Downs, a panelist in the NAB Show “Radio Renaissance” session, when an attendee asked about accepting advertising for marijuana in states where it’s been legalized. “This conversation is making me hungry,” he deadpanned.

EricaFarber“Radio is the original social and interactive medium.”
RAB CEO Erica Farber cited Radio Sales dilemmas:
>> “We’re afraid to ask for The Big Ask;”
>> Rep turnover;
>> “We keep selling to the same advertisers.”

Obamacare advertising dollars?
Stay tuned…

To-date, Affordable Care Act-related radio ad revenue has been what Eastman Radio President Tucker Flood called “Like-it/Don’t-like-it” messages (how-to-sign-up, and why-it’s-bad, respectively), from Exchanges, Political Action Committees, unions/trade groups, and foundations.

He told Radio Show attendees that longer-term revenue will come from private-sector insurers and their brokers and retailers and healthcare providers and pharmaceutical companies, all of which are still getting-a-handle-on what’s selling to this windfall of new customers. And Open enrollment returns in October.

Flood predicts that this category will surpass automotive, long a radio staple.

pogueHe’s witty, but he’s not kidding!
At NAB Show’s Radio Luncheon, Yahoo! Tech’s David Pogue outlined Five Lessons For Radio, WELL-worth brainstorming over conference room pizza. Read ‘em here.

And finally…
Read: all my RAIN Summit & NAB Show reports for Talkers magazine.

ANOTHER Mike…behind-the-mic?

MikeRogersAfter the recent cancellation of its Mike Huckabee Show, Cumulus announces it’s signed U.S. Rep. Mike Rogers (R-MI), to do a talk show when his term ends later this year.
Meanwhile Cumulus is rumored to be attempting to buy CBS Radio, an acquisition which — at present ownership limits — would force the sale of big stations in big markets, unless those limits are relaxed.
Is it appropriate for a sitting member of Congress to be under contract with a regulated industry like broadcasting?
Click to listen: as we discuss on The Ed Schultz Show.

Click below to comment.

Don’t assume they believe you.

I’m asking:
“Some radio personalities recommend products or services that they, themselves, use. When you hear such an endorsement…”

Would you expect this response from those-being-surveyed?


Read: Important tip for endorsement spots

WHY Malaysia Air mystery had Talk Radio buzzing? Benghazi Burnout

As we predicted months ago,* on “The Ed Show:” Rush Limbaugh is bombing…
…on smaller LA & San Francisco stations Clear Channel moved him to.

Video: from the archives. * Note my Christmas necktie.
New: The numbers are in.
Hear: On Ed’s radio show, we discuss why Limbaugh’s station is now #36 in the LA ratings, and his other stations are down…and why the Malaysia Air mystery has Talk Radio buzzing.

NEW: Manage Like Ike

Management 101: Is it “urgent?”
Or merely “important?”

Read: Simple system for slaying your To-Do List, from our 34th President.

MUST-READ: “The Infinite Dial 2014″

It was like telling the punch line at the beginning of the joke, when Edison Research VP Tom Webster began a well-attended webinar: “It’s hard to overstate the impact of the smartphone on the American consumer.”

“The Infinite Dial 2014” is #22 in an ongoing series researching consumer adoption of digital media. As Webster and Mike Agovino — COO of Triton Digital, which sponsored the study – narrated their presentation, they had plenty of good news for radio broadcasters.

But the undeniable headline was that those who merely-feed-audio-to-transmitters aren’t fishing where the fish are swimming-to.

ID-titleFREE: Click-to-download this study, fresh data with important implications for your work.

READ: The short version.