98,000+ came to the National Association of Broadcasters’ NAB Show.
If you couldn’t make it, here are my notes. See also @HollandCooke on Twitter.
And scroll down to jump to reports I filed for Talkers magazine, from the NAB Show and a real worthwhile RAIN Summit West. And I’ll give you the entire download in a meaty May issue of my monthly newsletter (and you sure WON’T want to miss what-I’m-already-working-on for June).
Radio’s value is “in our super-brands, our content, our personalities.”
Cox Media Group Director, Digital Audience – Radio Tim Clark, at RAIN Summit West. Also appearing there…
67% of Americans have a Social Media profile.”
Tom Webster/Edison Research: Social Media song-sharers demonstrate “addict-level” behavior.
“It is now SO easy to create content that we’re ALL ‘content creators.’”
“It’s not enough to provide sharing tools if you want people to tell your story.” CURATE content, like a museum. Enable listeners to tell their — and your — stories, on your platform.
Success template: Do contests that listeners enter by using advertiser’s product.
Rush Limbaugh’s podcast paywall is “an outdated concept.”
Chris Peterson, Director of Operations, The Blaze
What makes a good podcast?
RAIN Summit “The Podcast Phenomenon: Capturing Listeners with Compelling Content” panelists:
MORE: My RAIN Summit West notes, in Talkers magazine
- “Have a great host!”
- “The story is the star.”
- Use data suggests length “around 30 minutes” seems to be habit-forming.
- Production values, i.e., mic technique.
- “Chatty, shooting-the-breeze informality” CAN work. But avoid rambling or users will “skip.”
“I have now lived long enough to hear that question at the NAB convention.”
Texas station owner Ben Downs, a panelist in the NAB Show “Radio Renaissance” session, when an attendee asked about accepting advertising for marijuana in states where it’s been legalized. “This conversation is making me hungry,” he deadpanned.
“Radio is the original social and interactive medium.”
RAB CEO Erica Farber cited Radio Sales dilemmas:
>> “We’re afraid to ask for The Big Ask;”
>> Rep turnover;
>> “We keep selling to the same advertisers.”
Obamacare advertising dollars?
To-date, Affordable Care Act-related radio ad revenue has been what Eastman Radio President Tucker Flood called “Like-it/Don’t-like-it” messages (how-to-sign-up, and why-it’s-bad, respectively), from Exchanges, Political Action Committees, unions/trade groups, and foundations.
He told Radio Show attendees that longer-term revenue will come from private-sector insurers and their brokers and retailers and healthcare providers and pharmaceutical companies, all of which are still getting-a-handle-on what’s selling to this windfall of new customers. And Open enrollment returns in October.
Flood predicts that this category will surpass automotive, long a radio staple.
He’s witty, but he’s not kidding!
At NAB Show’s Radio Luncheon, Yahoo! Tech’s David Pogue outlined Five Lessons For Radio, WELL-worth brainstorming over conference room pizza. Read ‘em here.
Read: all my RAIN Summit & NAB Show reports for Talkers magazine.