It won’t be a blue Christmas…
…according to Consumer Electronics Association Chief Economist & Director of Research Dr. Shawn DuBravac, who observes that “Consumer Credit is accelerating, and lower gas prices will help.”
Read: Every year, What’ll be under-the-tree, per CEA research,
Read: my notes from Tuesday’s briefing at Talkers.com
Hear what elves are working on, feverishly, around-the-clock, at The North Pole, on The Jim Bohannon Show.
…in my Talkers magazine column about WTOP/Washington reporter Neal Augenstein.
It’s not a stretch to call him a digital news gathering pioneer.
His first iPhone is in the Newseum!
Tip: DEVOUR Neal’s blog iPhoneReporting.com.
2 reasons brokered hosts cancel?
2 ways to save the business, and pump-up tune-in (and digital)…
Weekend ask-the-experts shows CAN be a gold mine, and pay-for-play hours CAN be solid, habit-forming radio.
Too bad too few stations accomplish both.
Listen to what-passes-for Saturday/Sunday programming — on some otherwise-respectable stations, some in big markets – and you’ll hear why weekend ratings stink, and why subsidized hosts come and go, and stations lose credibility, familiarity, and (forgive me) “stationality.”
You might not expect to hear this from the consultant, but “brokered” is not a four-letter word.
Listeners understand that programming is sponsored.
It matters less whether it’s sponsored by the minute or by the hour than whether it’s interesting.
“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”
So one of the things I do for client stations is aircheck reviews with weekend warriors.
Heck, in some markets where I don’t even have a client station, I’m working directly with pay-for-play talent, delivering the coaching their short-sighted stations don’t.
I’m selling real estate agents a dang $299 E-book – soup-to-nuts on-air + online strategy + tactics — which, if implemented, can multiply leads they harvest from their radio investment.
But even a well-tweaked show won’t ROI for the client if not enough people hear it.
And that’s how many — maybe most — Talk stations disappoint pay-for-play hosts, and invite churn.
Read: In a meaty November HC newsletter, a fix SO-obvious, SO-in-tune-with modern media consumption, that you’re probably overlooking it.
Oh, and this quick-fix costs NOTHING.
“Duh!” you say?
As if poor ratings for so many major market stations hadn’t already made the point, Bridge Ratings’ recently-released “News/Talk Radio & The Oversaturated News Cycle” study concludes:
“Oversaturation, ever-shortening of news cycles and repetition of hard news with too-little updated information, is wearing thin on consumers who are seeking alternative sources for information that is fresh, entertaining and positive.”
Read: the report
2014: Year of The Selfie.
2015: Year of The Podcast?
In-step-with an undeniable media consumption trend, Ed Schultz joined other prominent broadcasters who walked-the-talk, from on-air to on-demand.
Hear in Ed’s podcast we discuss:
My Top 2 Talk Radio FAQ:
1. Whassup with Rush Limbaugh?
2. How do I podcast?
And NPR exec makes intriguing disclosure…
Many are still signing-checks-on the back.
Soon, they’ll be signing-on-the-front.
Literally! 63% of young adults cite “care for parents in old age” among their chief concerns.
Who are “Millennials?”
And why is radio business-as-usual not for them?
Read: my column in Talkers magazine and RadioInfo.com.
More: University of Florida/Arbitron “Class of 2015″ project
That was my standing-room-only session. Read my convention notes in what’ll be a meaty October newsletter.
“Podcasting will be the savior of radio. There’s no showbiz now” on AM/FM.
Network pioneer and Westwood One founder Norm Pattiz, who says his Podcast One shows are now producing north-of 120 million downloads per month. Norm spoke at RAIN Summit Indianapolis, the-day-before Radio Show kicked off.
Hear: RAIN session audio
Read: my Talkers magazine RAIN/Radio Show coverage, from Tuesday, Wednesday, and Thursday.