It was like telling the punch line at the beginning of the joke, when Edison Research VP Tom Webster began a well-attended webinar: “It’s hard to overstate the impact of the smartphone on the American consumer.”
“The Infinite Dial 2014” is #22 in an ongoing series researching consumer adoption of digital media. As Webster and Mike Agovino — COO of Triton Digital, which sponsored the study – narrated their presentation, they had plenty of good news for radio broadcasters.
But the undeniable headline was that those who merely-feed-audio-to-transmitters aren’t fishing where the fish are swimming-to.
FREE: Click-to-download this study, fresh data with important implications for your work.
READ: The short version.