SO TAWK TO ME, WILLYA?
If it’s here, find it fast:
- @RonRodrigues APPLAUSE, Ron! Well-done, as always. 9 hours ago
- #naccjms @Nielsen #radio conference day 2 underway in Baltimore. Read my day 1 notes: talkers.com/2013/12/12/lif… 12 hours ago
- RT @webby2001: Biggest challenge--asking a good question - @dhwinston. Boy is that the truth. Everyone thinks they can write good questions… 13 hours ago
- #naccjms OBSERVATION: When someone Favorites your Tweet, they're being complimentary. When they Retweet it they're being generous. 14 hours ago
- RT @jacobsmedia: "Cars are now Smartphones on wheels." @fnjacobs #naccjms http://t.co/PS8233DXFU 14 hours ago
- #naccjms GREAT #Twitter tips from @datelinenbc @JoshMankiewicz My notes tomorrow @ talkers.com http://t.co/FOFup0CQ3s 15 hours ago
- #naccjms @DatelineNBC @JoshMankiewicz Please-watch Tweets "just another ad.” Followers can tell when personalities have Tweets ghosted. 16 hours ago
- #naccjms @Nielsen #radio conference #Twitter taught @DatelineNBC @JoshMankiewicz to stop doing unresolved cold cases. "Viewers felt cheated" 16 hours ago
- #naccjms @Nielsen #radio conference @DatelineNBC @JoshMankiewicz #Twitter is like a live, free focus group. 16 hours ago
- #naccjms @Nielsen #radio conference @DatelineNBC @JoshMankiewicz You cannot do #Twitter and NOT have a thick skin. 16 hours ago
Twitter Tactics For Radio
Do you know your @ from your # ?
If you don't, you're not making-the-most-of this valuable tool. Read my white paper.
We'll both Google better!
Link to http://hollandcooke.com, then Email me the URL of the page it's on, and I'll include you below...
So you want to syndicate?
I can help! But first, can I talk you out of it?
Read why I ask.
Big 2013 CES, big implications for radio:
"Innovation" defined: Consumer Electronics, $206.5 billion industry in 2012 the USA alone, forecast to hit $215.8B in 2013.
READ: my "BIG" CES wrap-up
HEAR: Why iPod is obsolete
HEAR: What is "television" now?
HEAR: Would YOU ride in robo-car?
HEAR: Is technology SAVING...or STEALING your time?
HEAR: Unclogging "The Wi-Fi Traffic Jam"
For utterly riveting media interviews & speaking engagements that’ll leave your group laughin,’ inquire @ 401-330-6868.
A SLOGAN YOU — HOPEFULLY — WON’T HEAR IN A RADIO COMMERCIAL!IF YOU'RE ALONE, read this aloud:
For some better leads, CLICK HERE.
Category Archives: Uncategorized
NAB President & CEO Gordon Smith — who served two terms in the United States Senate — admits that members of Congress ask him, “Isn’t broadcasting in decline?”
He grinned, “People keep coming back to us.”
Read my notes at Talkers.com.
You know you’re at an upscale event when they deploy birds-of-prey to shoo-away the gulls at the outdoor luncheon.
I’ve always wanted to attend this event, an invitation-only conference for radio & TV CEO types. So imagine how flattered I was to be invited to keynote it! Click to view.
On hand, my clients Neuhoff CEO Beth Neuhoff & COO Mike Hulvey, whose WSOY/Decatur is one success story you’ll see in the video.
“WHAT IS ‘televison’ now?”
We talk media trends on The Jim Bohannon Show.
Users AND Technology are fundamentally re-defining “media.”
Click to listen.
Hear how the consumer has taken control.
Do you know what they’re not letting you do?.
New local Talk Radio Jobs in 2014?
Maybe a bunch! And that’s more-than-a-hunch.
That was my presentation at Talkers/LA2013.
Couldn’t be there?
Radio’s newest talker Marilu Henner: “You don’t need ‘a face for radio,’ you need A BRAIN for radio.”
In “The State of Radio Advertising and Sales” session:
Bob Moore: “Network business as a whole sucks. “ONE area exploding is sports…no RushLimbaugh.””
Ron Hartenbaum: “Direct Response advertising is our lifeblood.”
Talk1300/Albany owner Paul Vandenburgh: “Business is as good as we make it. Knock on doors.”
These two alone were worth two days on airplanes!
Alpha/L&L principal Larry Wilson (L) and Westwood One founder — now Courtside Entertainment Group head honcho — Norm Pattiz (R) each did 20 RIVETING minutes.
Norm Pattiz offered a plainspoken industry overview, and an update on his visionary Podcast One venture:
In radio, “Things AREN’T ‘shitty’ today.”
“On-demand audio will have the same effect on the #radio business” that DVR has had on TV.
Podcasting: “P.O.D. = programming on-demand.”
Podcasters “can be anywhere, anytime;” don’t need big radio owners.
Consolidation has clobbered radio’s farm system.
Public ownership “takes a toll” on serving listeners well.
“We’re not doing music programming at Podcast One because the rights fees will kill you.”
“[On-demand] Audio has all the strengths of radio because IT IS ‘radio.’”
“The strength of local radio is that it IS local.” AM/FM is less-special if the programming “all comes from one place.”
Larry Wilson’s candor at the recent NAB/RAB Radio Show Leadership Breakfast had ‘em buzzin’ in Orlando. And he preached-it-out for Talkers/LA attendees:
You can make more money live & local radio than with syndication.
If a radio show isn’t local, “it’s GOTTA be good.”
When your radio station has success with a public service campaign “advertisers find out.”
“Let’s not ‘get buried’” doing apps, etc. “Let’s make great [live and local] content.”
Radio success formula: “Be informative, compassionate, and passionate…and have fun!”
Talkradio is “the oldest Social Media.”
“Radio: The Big Picture” session:
Harvey Nagler/CBS News Radio: Success key for radio programming: “unique, compelling, addictive.”
Shotgun Tom Kelly, Kearth101: “When I get off the air I listen to Talk Radio.”
Kraig Kitchin: Present radio ratings system delivers “abberations.”
There are fewer PPM meters in use in the LA market than TalkersLA attendees.
TomLeykis: “HD Radio is a joke.”
First 2016 election wager!
Dr. Gina Loudon and I WILL wolf-down a couple Palm lobsters.
But WHO will grab-the-check?
Sean Hannity Show executive Eric Stanger: Sean is “incredibly psyched” about new stations in markets he’s leaving Cumulus. “There are no losers” in coming Hannity/Michael Savage head-to-head battle.
KFI’s Bill Carroll: “I’m being told ‘Push people to the Internet, push people to iHeart Radio, but I get paid for [on-air] ratings. Until [other-platform listening] is being measured, what’s in it for me?”
Most under-reported story in Radio: Affordable Care Act = $$$
“There is a tremendous opportunity for radio broadcasters to develop and uncover new and evolving revenue streams from this legislation.”
Read: Some 500 broadcasters attended a sold-out Radio Advertising Bureau webinar, which you can see online.
Listen: We discuss it on The Ed Schultz Show
Couldn’t be there?
Click here for my Radio Show and RAIN Summit notes here.
It’s 5 O’clock somewhere!
Witty Sales consultant Paul Weyland says “Why wait?” and offers attendees a snort at his 10:15AM Radio Show session “Think Like an Ad Man, Sell Like a Mad Man: How to Make Ads That Work.”
My extensive Radio Show & RAIN Summit notes are here.
…in baseball’s tightest divisional race,
imaging your consultant crafted for client stations sounded like October, not April…
…compared to some of the commercials that continue to air in-game on many baseball stations. Yours?
Listen for copy-that’s-been-airing-all-season, like “SUMMER’S HERE!”
That sends advertisers the dangerous message that service ended when the sale was made. In September, lots of spots have been running since April…JUST-AS baseball climaxes…and when smart stations ask sponsors to re-up for next year.
Q+A: “Are you more or less Social?”
1. Are you spending more/less/same-amount-of time on Facebook than a year ago?
2. Same question RE Twitter?
3. How helpful are either/both for prepping your on-air work?
“Important Facebook tip. Whoever your favorite Facebook sources are, say Brian Williams, or Drudge or whoever, go through their account and see who they are following, you will always find some great sources you didn’t know about.”
KNSI/St. Cloud anchor/reporter/photog/videographer Abby Faulkner:
1. “DEFINITELY MORE time on Facebook. This is not because I think I’m personally using it differently.”
“More and more businesses/organizations have made it part of their work, so I gain a lot more info for my own news stories through it.”
2. Twitter? “Yes to that one, too. I get much of my ‘breaking’ news that way — I don’t Tweet so much as I read.
3. “Massively helpful. I can see what people care about the most, and feature that news more prominently at certain times.”
Ronn Owens, KGO/San Francisco:
“I’m spending more time on Facebook than I did a year ago. My time on Twitter is about the same this year as last.
Neither one provides much help for me in terms of prep.”
“However, both are a valuable way to measure listener sentiment on various issues. They’re a good way to connect with the audience before, during and after the show.”
Ramona Holloway, WLNK/Charlotte’s Matt & Ramona Show and “Charlotte Today” on WCNC (TV)
“‘Spending more time on Facebook than a year ago because it has become a helpful tool.”
“We do a question of the day. If it doesn’t get much of a response on social media, we don’t bother to use it on air. If we get some REALLY good stories, we contact our Facebook friends and use them on the air.”
WPRO/Providence host Matt Allen
“I’ve always been very involved with Facebook so I would say I use it a lot and have consistently done so year to year.”
“I use Twitter more as a tool for news consumption and show prep than an interactive tool for listener back and forth. I would say I’ve spent more time on it this year than last.”
“Twitter is an excellent show prep tool as well as a breaking news tool while on the air. For me news breaks all the time in the evening and the local media people I follow as well as our own amazing news staff supply that up to date, real time information.”
“Facebook is useful for show prep as long as you have a newsfeed you can monitor. Many times we on-air folks have a fan page which prohibits us from seeing what our audience is posting and chatting about on their pages. Before I had a fan page and just used a regular profile I would scan the listener’s feeds and use it as input into what they found interesting/important.”
Facebook allows me a different level of interaction with the audience while Twitter is better for show prep.
Federal News Radio/Washington anchor/reporter Francis Rose:
“1. Spending same amount of time on Facebook (i.e., not much).
2. Spending more time on Twitter, both sending and reading.
3. Twitter much more helpful in prep/finding story ideas..”
“Good ‘Tweeters’ Tweet-out things they read that they think will be useful to their tribes. Most Facebookers (I’m guilty of this too) only push out their own stuff.”
America Weekend host Paul Harris
“I check Twitter constantly, even on the days when I’m not doing a show. There’s no better way to get tips on stories, articles, potential interviews, links, etc.”
“The only reason I’m on Facebook is to keep up with my daughter while she’s at college and re-post my Twitter feed automatically.”
Click Comments below to weigh-in…
As we predicted: Rush Limbaugh loses WABC.
Other affiliates growing wary.
Arbitron: News/Talk ratings erosion goes-beyond perennial Summer swoon.
YET…a format renaissance is impending. Why?
What goes-around comes-around…
Late 1980s: AM radio seemed like a goner, until Rush Limbaugh showed up. The Revolution was on, and other national and local talkers aped his act. In the early ‘90s, another Talk Radio consultant offered NAB Radio Show attendees the then-conventional wisdom that all of a station’s hosts should reflect a unified political theme. Just-like-Rush was the litmus test.
Then came PPM, not kind to Limbaugh, whose appeal diaries had apparently over-estimated. Since February 29, 2012, his rude shock jock shtick has cost the entire format LOTS of blue chip advertisers.
Recently, his biggest-market FM has been sold and will dump News/Talk. And now — with WABC dropping his show, and other affiliates telling-me-they’ll-tell-E.I.B. Network “Hell NO” to the perennial rights fee increase – audience behavior recommends change:
Detailing PPM Format Trends, Arbitron Media Insights Manager Tony Hereau notes that – while News/Talk is still the top format P6+, its lead over Country (HOT right now) and CHR shrank for two consecutive months. And for the first time since these records have been kept, News/Talk has now had two consecutive books below a 9 share. Reminding that “Summer is historically the lowest time of the year for News/Talk listening,” Hereau says “it’s worth noting that the format’s Summer shares have declined about 10% since 2011.”
Come down off the ledge!
Local Talk — and local news — have never been more opportune.
LOTS of response to my August newsletter, which predicted new Talk Radio jobs in 2014…maybe a bunch, and that’s more than a hunch…for the 5 reasons outlined in my Special Report.