Holland Cooke Media

Best promo I’ve heard in a month…

hollandcooke — Thu, 09 May 2013 13:15:07 +0000

“I wrote this after reading about the wildfires in Southern California.”
Nick Michaels crafts imaging for 100.3FM The Sound in Los Angeles, which simply thanks neighbors for being…neighbors.

Download: FIRE-Sound.mp3

Read: About YOUR Station’s Promos: “Blah, blah, blah?

Oh, and If Nick’s voice sounds hauntingly familiar, it could be from Excedrin commercials, or his tasty weekly show, “The Deep End with Nick Michaels.”
And if you’re a Classic Rocker, here’s the screamin’ Deal-O-The-Month…

Stop! Hey, what’s that sound?
Something’s happening here. What it is couldn’t me more clear.
Yes, there IS “a free lunch.”
More important…
Media gatekeepers: The genie is out-of-the-bottle.
Radio stations: Good News/Bad News
Read: 2 opportunities

Limbaugh brouhaha? Huckabee hesitation?

hollandcooke — Tue, 07 May 2013 20:43:54 +0000

Now, the dance begins.
NY Daily News article sets-off spitball war: Is Limbaugh quitting — or getting-dumped-by — Cumulus?

And how’s this for timing? Cumulus’ Mike Huckabee is the likely Rush replacement on WABC, WLS, WJR, WBAP, WMAL, elsewhere.
So NOW Huckabee says he’s trying to decide whether to continue in Radio?
As one respected industry-watcher winked, “It’s choreography.”
Hear: We discuss on The Ed Schultz Show.

Download: Ed-050713.mp3

Did you just say “Blah-blah-blah?”

hollandcooke — Mon, 06 May 2013 16:22:12 +0000

Why many radio listeners don’t “hear” many radio station promos?
Read: What they should be hearing instead.

ANOTHER hidden camera “OOPS” moment…

hollandcooke — Sat, 27 Apr 2013 16:05:10 +0000

Of all people, he’s media-savvy-enough to know what Mitt Romney didn’t.
…that the camera never blinks.
Read: Top GOP pollster says top Talk Radio voices are harming the GOP brand.

Is your station habit? Or caricature?

hollandcooke — Thu, 25 Apr 2013 15:05:06 +0000

Read: Why sweating-the-small-stuff IS worth the effort.

So who needs…radio…to do…radio?

hollandcooke — Tue, 23 Apr 2013 15:37:02 +0000

Stop! Hey, what’s that sound?
Something’s happening here. What it is couldn’t me more clear.
Yes, there IS “a free lunch.”
More important…
Media gatekeepers: The genie is out-of-the-bottle.
Radio stations: Good News/Bad News
Read: 2 opportunities

Boston Bombing: How Radio Helped…or Hurt

hollandcooke — Tue, 16 Apr 2013 13:37:32 +0000

Especially after last week, Talk Radio should heed the words of a media giant we now mourn.
“They want to trust whatever voices they’re listening to.”

RIP Al Neuharth, who re-invented the only medium older than radio.
Allen H. Neuharth was the Gannett chairman who founded USA TODAY, and later helped create a The Newseum, the museum of news, which warrants adding an entire day to your next trip to Washington. His 1989 autobiography “Confessions of an S.O.B.” is still canny advice.

Al was a bigger-than-life figure, always influential, often controversial. He died Friday at his home in Cocoa Beach, Florida, 89.

The corporate culture he created boldly, sometimes extravagantly, demanded curiosity about how media need to evolve, to remain relevant.

“The fact that there is more hunger for news and information and entertainment and advertising than ever before, everywhere in the world, creates greater opportunities if we’re smart-enough to deliver it in the way that the consumer wants it…now, today…not how they wanted to get it 10 years ago or 20 years ago or even 2 or 3 years ago.”

Radio stations now “get” evolve-or-die. And some are LOTS better than others at publishing-beyond-the-transmitter. But that’s just plumbing.

Last week, Twitter seemed the medium of choice for many, and legacy media occasionally stumbled, disseminating misinformation as cable channels tripped-over-each-other. When radio parroted the-very-latest, it too had to back-peddle.

In a fast-breaking story, misinformation happens.
Disinformation is a nail in Talk Radio’s coffin.
Last week — during the Boston crisis — my report in Talkers and Radio-Info applauded how radio stepped-up…and I singled out a hurtful Talk Radio sideshow. As the week wore on, others, including the format’s biggest voices, joined the conspiracy clown show, even as facts debunked what Talk Radio was asking listeners to believe. I hope Al wasn’t listening.

Don’t wonder why Twitter is “the wire,” if we give people reason to trust each other more then they trust us.

2013 NAB Show: “Doesn’t feel like 2009″

hollandcooke — Sun, 07 Apr 2013 13:56:50 +0000

Couldn’t be in Las Vegas for the 2013 NAB Show and RAIN Summit West?

Here are my notes.

REEE-JECTED by Talkers magazine…

hollandcooke — Tue, 02 Apr 2013 15:24:21 +0000

Could Rush save radio again?
Several seemingly unrelated radio industry news items these past several days suggest an opportunity.
Exclusive: Read my provocative opinion piece here.

Comment, from a rock-ribbed righty owner of a Limbaugh-affiliated station:
“That Talkers rejected this is, in and of itself, the essence of the problem.”

My reply:
Talkers’ mission is to report the 7 news items I triangulated.
My what-if is a digest of those items.
Any credible trade publication risks confusing its readers with hypotheticals which could be misconstrued as news.

Pie Chart Pie-in-the-Face

hollandcooke — Mon, 01 Apr 2013 14:14:12 +0000

Still presuming presume habitual AM/FM use?
Reporting what-should-be-sobering USA Touchpoints data, Inside Radio spins: “Only TV captures
more time spent with media.” [Click graphic to enlarge.]

What to do? The best radio you can!
First things first: Stop scaring-off (or boring) listeners you still have.
Matter, to people who matter most.
Talk Radio: MULTIPLY weekend revenue & swap antique programming for a digital revenue opportunity.
Not a talker? You can still play, IF you Do Both Kinds of “Radio.”
And SELL, baybee, SELL.
Most important of all? The Meaty Monthly Must-Read