Plain talk: Cutbacks continue. If you read radio’s trade press, that’s not news to you.
If you’re among radio’s remaining local news people, solid story-telling technique can improve your chances of remaining longer.
Your work – relevant, plainspoken newscasts – can make the station more habit-forming. Promos that assure “WE’VE GOTCHA COVERED” only talk-the-talk. Walk-the-walk by reckoning what matters to your target listener, and sounding-newer every time they hear you.
If you do, you’ll prompt what the lab coat crowd at Nielsen calls “additional occasions of listening,” the quickest way to grow ratings Share. So you’ll be handy to have around.
Home Run: A listener who hears your copy emits an audible “Hmmm.” Grand Slam: He or she quotes you to a friend or family member.
HE ALONE was worth the trip! Dateline NBC correspondent Josh Mankiewicz was as-entertaining-as-he-was-generous with tips for exploiting Twitter.
If there’s wistful Kenny G Christmas music wafting through a Maryland hotel lobby, it must be the annual Arbitron Client Conference. But this year, a new “Nielsen Audio” logo welcomed curious attendees. Read: My notes from day 1 and day 2.
No charge, no password, no login.
NAB President & CEO Gordon Smith — who served two terms in the United States Senate — admits that members of Congress ask him, “Isn’t broadcasting in decline?”
He grinned, “People keep coming back to us.” Read my notes at Talkers.com.
You know you’re at an upscale event when they deploy birds-of-prey to shoo-away the gulls at the outdoor luncheon.
I’ve always wanted to attend this event, an invitation-only conference for radio & TV CEO types. So imagine how flattered I was to be invited to keynote it! Click to view.
On hand, my clients Neuhoff CEO Beth Neuhoff & COO Mike Hulvey, whose WSOY/Decatur is one success story you’ll see in the video.
Most under-reported story in Radio: Affordable Care Act = $$$ “There is a tremendous opportunity for radio broadcasters to develop and uncover new and evolving revenue streams from this legislation.” Read: Some 500 broadcasters attended a sold-out Radio Advertising Bureau webinar, which you can see online. Listen: We discuss it on The Ed Schultz Show