Q+A: “Are you more or less Social?”
1. Are you spending more/less/same-amount-of time on Facebook than a year ago?
2. Same question RE Twitter?
3. How helpful are either/both for prepping your on-air work?
“Important Facebook tip. Whoever your favorite Facebook sources are, say Brian Williams, or Drudge or whoever, go through their account and see who they are following, you will always find some great sources you didn’t know about.”
KNSI/St. Cloud anchor/reporter/photog/videographer Abby Faulkner:
1. “DEFINITELY MORE time on Facebook. This is not because I think I’m personally using it differently.”
“More and more businesses/organizations have made it part of their work, so I gain a lot more info for my own news stories through it.”
2. Twitter? “Yes to that one, too. I get much of my ‘breaking’ news that way — I don’t Tweet so much as I read.
3. “Massively helpful. I can see what people care about the most, and feature that news more prominently at certain times.”
Ronn Owens, KGO/San Francisco:
“I’m spending more time on Facebook than I did a year ago. My time on Twitter is about the same this year as last.
Neither one provides much help for me in terms of prep.”
“However, both are a valuable way to measure listener sentiment on various issues. They’re a good way to connect with the audience before, during and after the show.”
Ramona Holloway, WLNK/Charlotte’s Matt & Ramona Show and “Charlotte Today” on WCNC (TV)
“‘Spending more time on Facebook than a year ago because it has become a helpful tool.”
“We do a question of the day. If it doesn’t get much of a response on social media, we don’t bother to use it on air. If we get some REALLY good stories, we contact our Facebook friends and use them on the air.”
WPRO/Providence host Matt Allen
“I’ve always been very involved with Facebook so I would say I use it a lot and have consistently done so year to year.”
“I use Twitter more as a tool for news consumption and show prep than an interactive tool for listener back and forth. I would say I’ve spent more time on it this year than last.”
“Twitter is an excellent show prep tool as well as a breaking news tool while on the air. For me news breaks all the time in the evening and the local media people I follow as well as our own amazing news staff supply that up to date, real time information.”
“Facebook is useful for show prep as long as you have a newsfeed you can monitor. Many times we on-air folks have a fan page which prohibits us from seeing what our audience is posting and chatting about on their pages. Before I had a fan page and just used a regular profile I would scan the listener’s feeds and use it as input into what they found interesting/important.”
Facebook allows me a different level of interaction with the audience while Twitter is better for show prep.
Federal News Radio/Washington anchor/reporter Francis Rose:
“1. Spending same amount of time on Facebook (i.e., not much).
2. Spending more time on Twitter, both sending and reading.
3. Twitter much more helpful in prep/finding story ideas..”
“Good ‘Tweeters’ Tweet-out things they read that they think will be useful to their tribes. Most Facebookers (I’m guilty of this too) only push out their own stuff.”
America Weekend host Paul Harris
“I check Twitter constantly, even on the days when I’m not doing a show. There’s no better way to get tips on stories, articles, potential interviews, links, etc.”
“The only reason I’m on Facebook is to keep up with my daughter while she’s at college and re-post my Twitter feed automatically.”
Click Comments below to weigh-in…