“It’s happening right now: no-less-than a societal migration from broadcast to broadband consumption of information and entertainment content.”
Many broadcasters are misreading what’s happening; many others are mishandling the situation. Smart ones are making money online.
Radio and TV stations have a profound advantage.
Incumbent media can leverage pre-existing audience, brand equity, and advertiser relationships. Increasingly, this is my work with client stations, and with non-station clients I am bringing to radio and the Internet.
On-Air/Online: Which is the tail? Which is the dog?
Seldom is change so profound so obvious.
What it means to YOU [PDF reprint, HC in R&R].
Read-up-on our new competition:
For my notes from the Streaming Media East convention, send me a self-addressed stamped business-size envelope to “Streaming Media Notes,” at the PO box address at the top of this page.
For my notes from the New Media Expo, send me a self-addressed stamped business-size envelope to “New Media Expo Notes,” at the PO box address at the top of this page.
(Please send separate envelopes if you want both.)
No charge.
Must Reading: from Arbitron and Edison Media Research:
“The Infinite Dial 2008: Radio’s Digital Platforms AM/FM, Online, Satellite, HD Radio and Podcasting,” and “The Podcast Consumer Revealed 2008,” which documents significant increases in consumption of archived audio and video, and paints an attractive qualitative picture of podcast consumers.
Podcasting 411
Tools, techniques, success stories
