Need digital revenue? (Not a trick question)

In the 1970s, many AM stations were The MOR Format.
In the 1980s, many FMs were The AOR Format.
In today’s I-want-it-anywhere/anytime/on-any-device culture, it’s time to…
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Connected Car: CONUNDRUM? Or OPPORTUNITY?

2016CEWeekNow that the dashboard has turned into iPad where’s radio?
Car dealers’ relationship with their customers is changing.
So should radio’s.

Understand the threat — and spot the OPPORTUNITY — in my notes from the CE Week Connected Mobility Conference.

“The Next Generation of Talk Media”

podium2Click-on-the-pic for video: My presentation, the opening session at a great Talkers2016 conference.
NOTE: You won’t see my PowerPoint slides on the big screen behind me, so I’ve put the whole deck, and a pile of handouts on a download page…no charge, no login.
Simply send Email — even a blank one will do — to talkers2016@hollandcooke.com Moments later, the robot will deliver.

She’s radio’s most-valuable listener.

2016-MomsAndMediaA mother employed full time is a heavier media user than the population overall.
And as Secretary of The [family] Treasury, she means a lot to stations and advertisers.

MelissaDeCesare“Multi-tasking Moms are also multimedia moms.”
Melissa DeCesare — VP of the Edison Research unit “The Research Moms” –- walked webinar attendees through her firm’s 6th annual “Moms & Media” study. Read: my notes

Las Vegas Convention Two-fer

conference_notes_bubbleHere are audio, video, photos, and news-you-can-use from the 2016 NAB Show and RAIN Summit West

“Does anyone even listen to it? The answer is yes.”

Automaker explains “Why you can’t get AM Radio in your BMW i3″
BMW-i3-RadioBMW explains “the electric motor causes interference with the AM signal. Rather than frustrate customers with inferior reception, the decision was made to leave it off. HD Radio is standard on the i3 and through multi-casting, many traditional AM stations in key markets are available on secondary and tertiary HD signals.”

“At this point you may be asking, who cares? Isn’t AM radio a dinosaur technology with one leg in the grave? Does anyone even listen to it?”
A BMW spokesperson adds:
“The answer is yes: about 3 million people listen to it every day, and five of the ten most popular radio stations in the US are AM radio.”

Why? AMs that win give listeners something they can’t get anywhere else.

HOW big was the Consumer Electronics Show?

Even Las Vegas could barely handle the crowd!
HCLast year, CES strained Vegas hotel capacity and bent the airline ticket cost curve. So this year they capped attendance at last year’s 176,000 of us.
And THEY even changed their name!
They WERE “The Consumer Electronics Association.”
They’re NOW “The Consumer Technology Association…”

… because there’s more to tech than gadgets.
Hey, the world’s biggest retailer doesn’t own a single store: Amazon dot com.
Google and Uber are verbs, not gadgets.
Uber – which now equals “car” to a growing worldwide customer base – has a bigger market cap than General Motors.
The world’s biggest taxi fleet doesn’t own ANY cars…it’s a social network.

What all this means to broadcasters?
And podcasters?
Clue: PLENTY.
Read/see/hear
my notes/quotes/pix/video