“Any ‘double-standard’ issue,”
according to veteran talker Dan Gaffney
Based on his 20+ years waking-up the region, Dan says “double standard” questions never fail. Examples:
“Oh! So it’s OK for POLICE to talk on cell phones while driving, but not for YOU?”
“Oh! So STUDENTS need to get vaccinated, but not TEACHERS?”
“Oh! So booze IS legal, and weed ISN’T?”
And Dan affirms two things I’ve observed hearing him and others exploit this technique:
Callers tell stories. And the topic you pose needn’t spin-off a local story. Locals will respond to a opportune news item elsewhere (“What if that happened here?”).
How call screeners can make a big difference?
Video details specific techniques.
Plain talk: At too many stations – some with once-proud call letters – weekends are an embarrassment.
See: It doesn’t have to be that way.
Read: Through utter neglect, stations injure ratings and leave money on the table.
Every morning, he says “Good Day!” on hundreds of radio stations. Doug Stephan talks about…Talk Radio
Couldn’t be there?
Hear it here.
Click here to hear my radio reports and read my CES notes.
“Now you can hear anything you want, wherever you want – that’s great. But knowing what to listen to hasn’t been completely figured out yet.”
That’s legendary music producer and former Columbia Records co-chair Rick Rubin, in Wired magazine.
As a Netflix subscriber, I can identify. Often, when I browse, I’m so overwhelmed with choices that I can’t decide what to watch; and I wander back to the channel guide. Rubin himself admits “I really don’t like having to DJ. I like being surprised by what comes on next. I like it coming to me.”
New-tech options may have rendered music radio obsolete, but not extinct. Most music stations play LOTS more commercials (in a row) than listeners will tolerate. But no matter how few spots air, there are NO commercials on listeners’ own smartphones/iPod-based collections, or in various streams.
1. Careful-as-they-should-be about the playlist, music stations that will continue to be viable distinguish themselves via:
a) Personalities that bond listeners; and
• well-chosen/well-written local news stories;
• staples like weather and traffic, which matter lots to the busy in-car listeners who are such heavy radio users; and are still viable radio “positions” because fumbling with smartphones while driving isn’t cool; and
• other “survival information,” about the products/services/leisure time options pertinent to target listeners.
2. Though News/Talk is my core competence, I am, increasingly, working with music stations on everything-but-the-music.