Radio’s biggest star returns.

Do the math.
For 6 months when habitual listening dips as listeners vacation and otherwise alter their lives, baseball brings tune-in (“vertical maintenance” in ratings speak), to…
162 three+ hour shows (“horizontal maintenance”), by…
people who otherwise might not cume the station, in…
what would otherwise be fringe evening/late-night/weekend hours, many of which are suspenseful, and which are loaded with…
inventory that sells-without-numbers.
Read: How to make the most of this valuable franchise.

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