Best prospect for podcast advertising?

“With hundreds of thousands of audio programs available on topics broad (NBA basketball, American history) to niche (knitting, Atari 2600 games), a wealth of stories and information is instantly available to stream on demand, whenever we want.”
From “The New Generation of Audio,” an article in AARP Bulletin, read by radio’s heaviest users, Persons 50+.

We know money is moving from legacy media to digital. Ask any newspaper ad rep.

Best prospect for podcast sponsorships?
As you will read…
BOOZE.
Nielsen’s report. [PDF]


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