|“Once upon a time I had the good fortune to promote Holland Cooke to a major league programming job. He took WTOP Washington to incredible heights…he set the sails that began the station’s rise to the leading biller in America!”|
Dick Rakovan, Senior VP, Radio Advertising Bureau
Maybe you’re thinking…
“Our market is too small to afford a consultant.”
“You only work with News/Talk/Sports stations?”
Or you’re under-pressure to produce digital revenue, and wonder how I can help.
Ask this client…
Others who’ll recommend me?
|“I learned a ton from you. I think you are one of the most talented consultants in the radio business and the industry needs real pros like you!”|
Former Entercom/New England Vice President Sports Sales and Marketing, now Senior VP Corporate Partnerships and Integrated Media for the Miami Dolphins
“You are a good friend to Radio.”
“You have done excellent work in an amazingly short period of time. We couldn’t be happier.”
“Thank you again. You were awesome.”
“We LOVE having you here. Thanks for your amazing commitment to our success.”
“If you’re going to get a consultant, get one with a track record in new media. The station manager who depends on a radio consultant that caught the internet bug within the past five years is only playing into their hands. These consultants are still learning. You want someone who understands the internet. Try either Jim Taszarek or Holland Cooke. They have been studying the internet since the late 1990s. Everyone else fell in after they ignored the Net for too many years; now, they’re all playing catch up.”
“Holland is one of those guys who always has the ball rolling. He is an entrepreneur with so many incredible ideas and original projects. Being around him will breed a lot of creativity.”
“Without HC’s advice and influence, we might as well be off the air!”
“A trusted person who was cool to me when I was nobody and helped me just to help me.”
“The BEST News/Talk consultant in the business.”
“Holland will probably tell you that he knows me, and that we’re friends, and that he knows nothing of Jimmy Hoffa’s disappearance…”
Who are they talking about?
In the forty years Mr. Cooke has toiled in the radio/TV vineyard, he’s survived a variety of on-air and management positions, not the least of which was his 7 storied years as Operations Manager of WTOP/Washington, during which time the station scored its highest ratings to-date in the all-news format.
In 1991, HC and three other plucky entrepreneurs (REAL techy nerds) founded FliteCom Systems, Inc. which became USA TODAY Sky Radio, the live-via-satellite News, Sports, and Talk audio channels heard on Delta, Northwest, and United Airlines. Technology they developed evolved into Sirius Satellite Radio.
On January 1, 1995, Cooke began consulting full-time, and was named News/Talk Specialist by McVay Media, the largest radio programming consulting firm on Planet Earth. His tireless work includes programming and marketing strategies for Talk radio stations from Alaska to New Zealand, career counseling for radio talent and podcasters, and Internet development for entrepreneurs, companies, and radio personalities.
Up to that point, HC’s Washington-area amigos only knew him as a media industry suit. Any such respectability was dashed when — after not having been on-air for 13 years — he chose to re-enact youthful indiscretions, by spinning-the-hits at WBIG-FM/Washington.
That shocking display continued until Cooke relocated to New England, and purchased The Captain Willis House B&B, “just steps from the beach,” on Block Island, RI, Bermuda-of-the-North. For the next eight seasons, HC’s Bill Murray-as-innkeeper routine was the zany summertime complement to a busy off-season consulting travel schedule. In a 2004 transaction that rocked the already-inflated Block Island real estate market, “The Captain” sold the inn, and relocated to one of those trophy houses on the quiet side of the island.
Unlike Rush Limbaugh, HC is a college graduate. His proudest honor was Northwest Airlines’ coveted WorldPerks Platinum designation. GREAT BIG letters on the side of his boat, a Pearson 37, hull #3, read “Undaunted.” But his abiding credo remains: “Defeat goes over defense before detail.”
|The reality show…|