Category Archives: Uncategorized

“The Next Generation of Talk Media”

podium2Click-on-the-pic for video: My presentation, the opening session at a great Talkers2016 conference.
NOTE: You won’t see my PowerPoint slides on the big screen behind me, so I’ve put the whole deck, and a pile of handouts on a download page…no charge, no login.
Simply send Email — even a blank one will do — to talkers2016@hollandcooke.com Moments later, the robot will deliver.

Think radio is challenged? Try TV!

test_patternRead how both media have been re-defined by consumer demand, and how radio can capitalize.

In the 1970s, many AM stations were The MOR Format.
In the 1980s, many FMs were The AOR Format.
In today’s I-want-it-anywhere/anytime/on-any-device culture, it’s time to…
aod-1-500-144

She’s radio’s most-valuable listener.

2016-MomsAndMediaA mother employed full time is a heavier media user than the population overall.
And as Secretary of The [family] Treasury, she means a lot to stations and advertisers.

MelissaDeCesare“Multi-tasking Moms are also multimedia moms.”
Melissa DeCesare — VP of the Edison Research unit “The Research Moms” –- walked webinar attendees through her firm’s 6th annual “Moms & Media” study. Read: my notes

Las Vegas Convention Two-fer

conference_notes_bubbleHere are audio, video, photos, and news-you-can-use from the 2016 NAB Show and RAIN Summit West

Cleveland & Philly-bound?

I’ve planned station-level coverage of every national political convention since Mondale/Ferraro ’84; and several stations I work with are covering this year’s conventions.
Read: Technique I’m recommending, which may surprise you.

“Does anyone even listen to it? The answer is yes.”

Automaker explains “Why you can’t get AM Radio in your BMW i3″
BMW-i3-RadioBMW explains “the electric motor causes interference with the AM signal. Rather than frustrate customers with inferior reception, the decision was made to leave it off. HD Radio is standard on the i3 and through multi-casting, many traditional AM stations in key markets are available on secondary and tertiary HD signals.”

“At this point you may be asking, who cares? Isn’t AM radio a dinosaur technology with one leg in the grave? Does anyone even listen to it?”
A BMW spokesperson adds:
“The answer is yes: about 3 million people listen to it every day, and five of the ten most popular radio stations in the US are AM radio.”

Why? AMs that win give listeners something they can’t get anywhere else.

RIP Earth Wind & Fire’s Maurice White


Another voice that lit-up 1970s Top 40 radio falls silent, after a tough month when we lost Natalie Cole, then David Bowie and Glenn Frey.

GlennFreyIf you were an AM radio Top 40 DJ in the 1970s, these are like deaths in the family.
I was, at WPRO/Providence, when The Eagles had hit-after-hit.

Click on Glenn’s picture, then listen to “It’s Your World Now.” If you don’t tear-up, you’ve got a wooden heart.

Like Simon & Garfunkel, Frey and fellow Eagle Don Henley had a combustible relationship. Now, Henley remembers Frey:
“like a brother to me; we were family, and like most families, there was some dysfunction. But, the bond we forged 45 years ago was never broken, even during the 14 years that the Eagles were dissolved.”

On a lighter note…