Category Archives: Uncategorized

Social Media: Like your Followers

THE biggest mistake broadcasters make on Facebook and Twitter? Using these powerful tools to merely…broadcast.
Read: tips from radio, TV, and podcast pros.

NAB/RAB Nashville + RAIN Summit

Read my Nashville notes in a MEATY October HC newsletter.
See video of select sessions.

“Now Showing…”


2016CEWeekNow that the dashboard has turned into iPad where’s radio?
Car dealers’ relationship with their customers is changing.
So should radio’s.

Understand the threat — and spot the OPPORTUNITY — in my notes from the CE Week Connected Mobility Conference.

“The Next Generation of Talk Media”

podium2Click-on-the-pic for video: My presentation, the opening session at a great Talkers2016 conference.
NOTE: You won’t see my PowerPoint slides on the big screen behind me, so I’ve put the whole deck, and a pile of handouts on a download page…no charge, no login.
Simply send Email — even a blank one will do — to Moments later, the robot will deliver.

She’s radio’s most-valuable listener.

2016-MomsAndMediaA mother employed full time is a heavier media user than the population overall.
And as Secretary of The [family] Treasury, she means a lot to stations and advertisers.

MelissaDeCesare“Multi-tasking Moms are also multimedia moms.”
Melissa DeCesare — VP of the Edison Research unit “The Research Moms” –- walked webinar attendees through her firm’s 6th annual “Moms & Media” study. Read: my notes

Las Vegas Convention Two-fer

conference_notes_bubbleHere are audio, video, photos, and news-you-can-use from the 2016 NAB Show and RAIN Summit West