Category Archives: Uncategorized

“Quality, Currency, Quantity”

Remaining local radio news people: To survive the ongoing bloodbath, write “remarkably.”
Read how.

Your Next Job: Your Best Job

HCscreenshotEven with all the recent cutbacks, local on-air work is still opportune.

If you’re on-the-beach, this’ll be hard to hear, but employers find many jobs hard to fill. Honest! I’m often asked to refer qualified candidates.
Video: Make your next radio job your best radio job.
Instant download: My special report

Sales: Turn Digital Disappointment Into Direct Retail Success

Forecast: Digital will become the #1 advertising platform by 2017, after elections and Olympics pump-up TV in 2016.
Magna Global projects that digital will grab 38% of all ad dollars in 2017, $72 billion (topping TV’s $70.5B, excluding retransmission revenue), dwarfing radio.
Has new media been over-estimated?
After bad experiences with E-commerce, some consumers have become wary.
Read: How local advertisers can exploit E-backlash.


Everybody-who’s-anybody in Talk Radio was there…
…at Talkers magazine’s annual conference in New York.
OK, ALMOST everybody.
If you couldn’t be, scroll Tweets at #TalkersNY2015, and read my notes in what’ll be a meaty July HC newsletter.

Applause to Robin Quivers, named Talkers magazine’s “Woman of the Year.”

CSPANVideo:The Big Picture: The Future of Talk Radio

WHY Rush Limbaugh is in ratings trouble?

At this point, no minds are being changed.
So “horizontal maintenance” is the ball game.

Consultant-to-English translation: Get people-who-already-listen to listen same-time-of-day more-days-per-week.
Make each day different-enough-than-yesterday to cause loyals to think they’d miss something by not-tuning-in.
Click-to-listen: Does this Limbaugh show open sound you’d be missing something if you missed a day?

Edison Research: “2015 Moms & Media”

Not a misprint: She spends $1.2 trillion retail.
And how-she-consumes-media is changing, rapidly, even year-to-year.

Read: My summary, what it means to radio.
Download: the whole thing.

YES-YOU-CAN sell The Rush Limbaugh Show.

Since his Sandra Fluke faux pas, a relentless boycott effort has scared-off big national advertisers, seemingly for keeps.
Motel 6 isn’t leaving-the-light-on for Rush.

Many of these dollars fled to Sports Talk radio, regarded as “safe.”
Lots of radio money was going digital anyway, and Limbaugh’s gaffe likely accelerated that trend.
RushLimbaughAnd you’ve seen the ratings.
Limbaugh’s early success MADE stations. Hour-by-hour numbers made his hours look like Mt. Everest.
Now, most major market affiliates are cellar-dwellers.
Still – and I speak from experience at client stations — this show can be a local money-maker.
try_this_bubbleBrainstorm: WHO is listening?
WHAT are their needs and concerns? F’rinstance…
Sell elder care to 60-somethings with 90 year-old parents.
Read: 5 more ideas
(including one you’re not expecting to hear from a consultant)
“Many thanks from all of us on the Rush Limbaugh team for the wonderful article.”
Julie Talbott, President, Premiere Radio Networks