Who do you think you’re talking to?
Yes-this-will seem like something-a-consultant-would-suggest.
But DON’T believe me. Try it.
As a group, profile your target listener, the shoppers your advertisers want to see pull-into the parking lot.
Who are your heavy listeners?
What age range? Does your format skew male or female?
Where do they live (most important Zip Codes)?
Where do they work? Accordingly: How much time do they spend in-car?
Do they own? Rent? One car? Two? New? Used?
Children at home? How many? How old?
Hobbies/activities? Cable? Satellite? Cord-cutters? Netflix?
What technology is part of their daily routine? Smartphones? Likely. iPad?
Flesh ’em out. Heck, NAME them.
Post photos, like the shot below, around the station.
Then, make them the prism for everything you do.
On-air topics, newscast story choice and copy style, commercial copy…everything talks to THEM.
We do this my client stations, and it sure does make a difference.
What is in the box?
Meet Ted, target listener of the Sports Talk stations I work with.
He’s just home from buying what’s in that box.
Sales meeting topic: Which advertisers want to meet this guy?
If it’s here, find it fast:
- RT @politico: Carly Fiorina’s campaign attacked after not securing domain name: politi.co/1ES2IwL 38 minutes ago
- #BenCarson... #CarlyFiorina... CAN #DonaldTrump be far behind? 2 hours ago
- When premium #TV channels do see-free weekends, I'm NEVER persuaded. 16 hours ago
- #RedSox TWO WORDS #ColeHamels 17 hours ago
- #talkradio #Sales: STRUGGLING to sell #RushLimbaugh? talkers.com/2015/05/01/yes… 18 hours ago
- RT @Newsweek: Cuba's been losing its top baseball players to the United States bit.ly/1c6LL7a http://t.co/i8Z6TlUTXt 1 day ago
- RT @Bipartisanism: BUSTED: @FoxNews caught posting fake picture of the #BaltimoreUprising as they continue to push their narrative. http://… 1 day ago
- OK, OK, it's a formality everyone's subjected to @ #FenwayPark but it's a hoot getting carded by #beerman (when I'm months from #Medicare) 2 days ago
- RT @NBCNews: The littlest royal has arrived! Duchess of Cambridge gives birth to a daughter nbcnews.to/1I4XoZA http://t.co/B68agCwI1O 2 days ago
- RT @BipartisanSport: The #Baltimore #Orioles manager just won my respect after standing with #BaltimoreUprising. #BaltimoreRiots http://t.c… 2 days ago
Twitter Tactics For Radio
Do you know your @ from your # ?
If you don't, you're not making-the-most-of this valuable tool. Read my white paper.
We'll both Google better!
Link to http://hollandcooke.com, then Email me the URL of the page it's on, and I'll include you below...
So you want to syndicate?
I can help! But first, can I talk you out of it?
Read why I ask.
For utterly riveting media interviews & speaking engagements that’ll leave your group laughin,’ inquire @ 401-330-6868.
A SLOGAN YOU — HOPEFULLY — WON’T HEAR IN A RADIO COMMERCIAL!IF YOU'RE ALONE, read this aloud:
For some better leads, CLICK HERE.