Category Archives: Uncategorized

Entercom/CBS merger WILL change your game.

You have options.
That was my session at the TalkersNY2017 conference.
As listeners’ media consumption continues to change — and radio braces for the next round of Consolidation — I recommend how you can exploit The New Normal. And this can of beer is a clue…
That’s the trailer. Here’s the movie…

To see my presentation, send Email — even a blank one will do — to
Moments later, the robot will reply.

2017 NAB Show

What a week in fabulous Las Vegas!
And it was ALL business…honest…
My convention notes from Talkers magazine:

And in Thursday’s column I promised these interview tips from Jarle Leirpoll’s session “Smartphone Video: Do It Properly Or Not At All:”

Promote, NOW.

Ratings being measured right now will influence much of the Christmas 2017 buy, and 2018 planning.
So do what you can, now to invite new cume.
If you have to, blow the entire year’s budget NOW.
OK, easy for me to say.
You have to write the checks.
But here’s a money-saving shortcut.
A proven technique that’ll save big on production:

Radio’s biggest star returns.

Do the math.
For 6 months when habitual listening dips as listeners vacation and otherwise alter their lives, baseball brings tune-in (“vertical maintenance” in ratings speak), to…
162 three+ hour shows (“horizontal maintenance”), by…
people who otherwise might not cume the station, in…
what would otherwise be fringe evening/late-night/weekend hours, many of which are suspenseful, and which are loaded with…
inventory that sells-without-numbers.
Read: How to make the most of this valuable franchise.

Best Endorsement Spot of the Year?

Possibly! Unique technique:
Hear for yourself how this copy produced instant results…for a retailer 100 miles from the radio station!


VIEWER WARNING: Your consultant is a former high school English teacher.


HCIt’s massive…it’s mind-boggling…it’s the 50th annual Consumer Electronics Show.
Read/see/hear: my week-long coverage from fabulous Las Vegas.