Read my E-X-P-A-N-D-E-D December 2014 Year-in-Review/Year-Ahead Forecast issue. [PDF]
And the year-end issue remembers Voices Radio Will Miss in the New Year:
3 FREE bonus items when you subscribe:
- Four years of back issues, available for instant download.
- My white paper “Twitter Tactics for Radio (sold separately for $29)
- “Your NEWS Year’s Resolutions,” 17 career-saving tips
Heck, the followng three issues ALONE are worth what you’ll invest in subscribing!
Read my notes from the NAB Radio Show and RAIN Summit/Indianapolis in a meaty October issue.
Do not miss the September issue:
One subscriber’s gracious, unsolicited review: “Another killer newsletter this month. Content so good….it’s AEROBIC!”
Just SOME of what you’ll read:
- Sales Tip-of-THE-YEAR? Best idea I observed during my non-stop July/August client station visit trek…
- FAQ: “What equipment do I need to podcast from home?”
- Sales FAQ from: “Biggest challenge: Getting the appointment. Tips?” YES (including a sneaky one)…
- Sales LEAD: Pitch THIS MONTH, air in November…
- 2 SURE-FIRE call-in topics, page 3…
- For ANYONE who writes promo copy: All-too-common mistake that sounds like an unintentional put-down…
Calling it “a book” seems quaint, with ratings data delivery paperless for so long now.
With THE WORLD gone-digital, business-as-usual is no longer a business.
Research demonstrates that AM/FM radio is a powerful companion medium to the new platform, where smart stations are now earning digital dollars (not just dimes any more). We’re cooking-up some real cool stuff at stations I work with.
Still, what-comes-out-the-speaker anchors a station’s brand, wherever its content extends. So habitual listening remains Job One.
Even if you’re not a ratings subscriber, you need to be on-your-game by Labor Day, when listeners’ lives settle back into routine.
Think of it this way: In September, your play opens on Broadway. August is that New Haven run-through.
- The Checklist: What-to-listen-for when you audit your station’s on-air sound (the #1 thing stations hire me to do).
- Ditto for your online audio stream. Too many stations don’t even HEAR theirs, and it suffers as a result.
- On-air marketing: Are your promos accomplishing THE TWO THINGS they need to? Or are they “typical?”
- WEEKEND GOLD: How canny Talk stations grow “appointment listening” and make big buckos.
- And how music stations can get-in-on that action, without stopping-the-music.
- Your “web site” (two words you should never use on air – why, and what-to-say-instead). Pump-up traffic and revenue.
- EXPLOITING SOCIAL MEDIA, to prompt tune-in, and help advertisers move-the-needle.
|“I get more useful material from your newsletter than from all my other sources COMBINED!”|
Jim Bohannon, NOT a paid spokesperson