Since his Sandra Fluke faux pas, a relentless boycott effort has scared-off big national advertisers, seemingly for keeps.
Motel 6 isn’t leaving-the-light-on for Rush.
Many of these dollars fled to Sports Talk radio, regarded as “safe.”
Lots of radio money was going digital anyway, and Limbaugh’s gaffe likely accelerated that trend.
And you’ve seen the ratings.
Limbaugh’s early success MADE stations. Hour-by-hour numbers made his hours look like Mt. Everest.
Now, most major market affiliates are cellar-dwellers.
Still – and I speak from experience at client stations — this show can be a local money-maker.
Brainstorm: WHO is listening?
WHAT are their needs and concerns? F’rinstance…
Sell elder care to 60-somethings with 90 year-old parents.
Read: 5 more ideas
(including one you’re not expecting to hear from a consultant)
“Many thanks from all of us on the Rush Limbaugh team for the wonderful article.”
Julie Talbott, President, Premiere Radio Networks
If it’s here, find it fast:
- @kent_ahrens @BettyBowers http://t.co/HPXcVRECdK 57 minutes ago
- @Sttbs73 @Bipartisanism Send one to each of the four men she's married. 1 hour ago
- RT @BettyBowers: #KimDavis remember: Republican candidate Ben Carson said that going to jail makes people gay. So Jesus may have the last l… 1 hour ago
- MOST-frequently-asked question I get from #radio #sales managers: "WHAT IS 'digital?'" Answer is NOT complicated: HollandCooke.com 2 hours ago
- RT @gonzomingle: @HollandCooke Like a prisoner of war reading a prepared statement, or a hostage holding a newspaper, proving they are stil… 4 hours ago
- Other #GOP 2016-ers should fear #DonaldTrump MORE now that he's signed #ThePledge to support eventual nominee. Why: THEY AGREED TOO. 4 hours ago
- RT @JohnFugelsang: "Sarcasm is the lowest form of wit."- Oscar Wilde. Sure it is, Oscar. Sure it is. 5 hours ago
- GOOD POINT @RealDrGina made @FoxNews about #DonaldTrump signing #ThePledge: Now other GOP2016-ers pledge to support HIM if he's nominee??? 5 hours ago
- RT @BostonDotCom: This Dunkin’ Donuts manager wants Judge Berman to have free coffee for life trib.al/SeQie5r http://t.co/BxToVeLFFw 5 hours ago
- TURN DOWN THE SOUND when #JebBush is on #TV. His heart's not in it. Looks duty-bound, like RFK & Ted Kennedy did running for President. 5 hours ago
Twitter Tactics For Radio
Do you know your @ from your # ?
If you don't, you're not making-the-most-of this valuable tool. Read my white paper.
We'll both Google better!
Link to http://hollandcooke.com, then Email me the URL of the page it's on, and I'll include you below...
So you want to syndicate?
I can help! But first, can I talk you out of it?
Read why I ask.
For utterly riveting media interviews & speaking engagements that’ll leave your group laughin,’ inquire @ 401-330-6868.
A SLOGAN YOU — HOPEFULLY — WON’T HEAR IN A RADIO COMMERCIAL!IF YOU'RE ALONE, read this aloud:
For some better leads, CLICK HERE.