If it’s here, find it fast:
- #Iowa snapshots: I'm lined-up @ hotel breakfast bar next to Secret Service agent in bulletproof vest. Lots of pro/con #Jeb #radio & #TV ads 3 hours ago
- ABOVE THE FOLD @USATODAY page 1A: ex #RI Gov @LincolnChafee gets props for good grammar. SurvivalSpeech.com http://t.co/EeqCQLrQ0N 3 hours ago
- RT @DanGaffney: Radio peeps: Sister station here at DBC, WSTW, looking for morning co-host steinmancommunications.acquiretm.com/job_details_cl… 4 hours ago
- RT @BaseballSerious: The Yankees have spent $3 billion in player salaries over the past 15 years and have one World Series to show for it #… 4 hours ago
- @bradfo GREAT #RedSox #Moneyball postmortem 5 hours ago
- @RealDrGina DON'T FORGET our wager. :) http://t.co/FJpN13cYgp 22 hours ago
- RT @BostonDotCom: Watch: Robert F. Kennedy once spoke about gun control in Roseburg, Oregon bos.gl/2HdkYnd http://t.co/gicSx5IgDF 1 day ago
- @politico ...AND small children 1 day ago
- @RadioShowWeb POWERFUL AMMO for #radio #Sales in my notes from #NABRadioShow + #RAINSummits @ HollandCooke.com 1 day ago
- RT @krystalball: Can you imagine if we just threw up our hands on terrorism & said "stuff happens" or "that's the way the world goes?" http… 1 day ago
Twitter Tactics For Radio
Do you know your @ from your # ?
If you don't, you're not making-the-most-of this valuable tool. Read my white paper.
We'll both Google better!
Link to http://hollandcooke.com, then Email me the URL of the page it's on, and I'll include you below...
So you want to syndicate?
I can help! But first, can I talk you out of it?
Read why I ask.
For utterly riveting media interviews & speaking engagements that’ll leave your group laughin,’ inquire @ 401-330-6868.
A SLOGAN YOU — HOPEFULLY — WON’T HEAR IN A RADIO COMMERCIAL!IF YOU'RE ALONE, read this aloud:
For some better leads, CLICK HERE.
Since his Sandra Fluke faux pas, a relentless boycott effort has scared-off big national advertisers, seemingly for keeps.
Motel 6 isn’t leaving-the-light-on for Rush.
Many of these dollars fled to Sports Talk radio, regarded as “safe.”
Lots of radio money was going digital anyway, and Limbaugh’s gaffe likely accelerated that trend.
And you’ve seen the ratings.
Limbaugh’s early success MADE stations. Hour-by-hour numbers made his hours look like Mt. Everest.
Now, most major market affiliates are cellar-dwellers.
Still – and I speak from experience at client stations — this show can be a local money-maker.
Brainstorm: WHO is listening?
WHAT are their needs and concerns? F’rinstance…
Sell elder care to 60-somethings with 90 year-old parents.
Read: 5 more ideas
(including one you’re not expecting to hear from a consultant)
“Many thanks from all of us on the Rush Limbaugh team for the wonderful article.”
Julie Talbott, President, Premiere Radio Networks
Who do you think you’re talking to?
Yes-this-will seem like something-a-consultant-would-suggest.
But DON’T believe me. Try it.
As a group, profile your target listener, the shoppers your advertisers want to see pull-into the parking lot.
Who are your heavy listeners?
What age range? Does your format skew male or female?
Where do they live (most important Zip Codes)?
Where do they work? Accordingly: How much time do they spend in-car?
Do they own? Rent? One car? Two? New? Used?
Children at home? How many? How old?
Hobbies/activities? Cable? Satellite? Cord-cutters? Netflix?
What technology is part of their daily routine? Smartphones? Likely. iPad?
Flesh ’em out. Heck, NAME them.
Post photos, like the shot below, around the station.
Then, make them the prism for everything you do.
On-air topics, newscast story choice and copy style, commercial copy…everything talks to THEM.
We do this my client stations, and it sure does make a difference.
What is in the box?
Meet Ted, target listener of the Sports Talk stations I work with.
He’s just home from buying what’s in that box.
Sales meeting topic: Which advertisers want to meet this guy?
Why are these people smiling?
APPLAUSE to 2-of-10 NAB Crystal Awards winners who are my clients. Accepting from NAB President/CEO Gordon Smith and Lincoln Financial’s Don Benson are (L) Neuhoff Media CEO Beth Neuhoff and (R) Delmarva Broadcasting/Milford Ops Manager Steve Monz. Congrats also to my alma mater WTOP/Washington, and all other winners.
“I am used to people complaining about government inefficiencies. It is a new experience, however, to hear complaints to maintain the inefficiencies.”
In his SRO FCC Keynote, Chairman Tom Wheeler told us that policing radio pirates would not be a casualty of impending Commission cutbacks. “New realities demanding a re-assessment of how we do business. We’re trying to bring simple business management concepts to the FCC.” Wheeler itemized the overhead involved in keeping a Field Office open, quipping “and we don’t want our people in the office anyway!” He says the FCC will be beefing-up its Miami office, and that wherever they are, “every single FCC field employee will be a double-E engineer.”
READ: his prepared remarks.
Here’s Perry Michael Simon from AllAccess.com, and trailblazing podcaster Tom Leykis, who had the RAIN Summit West audience HOWLING when he quoted his 1990s boss Mel Karmazin: “You can’t monetize the Internet.”
Tom told us that he recently sold-out a LA comedy club “at $75 a head, THREE TIMES the usual ticket price, to watch 15 of my callers perform.”
“Radio has more listeners now than ever before.”
NAB CEO/President Gordon Smith welcomed the April convention’s biggest crowd since 9/11. 100,000+ attendees came here from 159 countries.
READ: Smith’s keynote
Radio people were lurking in the high-mojo crowd at NMX.
L-R: CBS News VP/Radio Harvey Nagler, Las Vegas radio/TV personality Heidi Harris, HC.
READ: Valuable tips radio broadcasters and podcasters are swapping here.
This session alone paid for the trip: My notes from the “Small & Medium Market Idea Exchange
“Any ‘double-standard’ issue,”
according to veteran talker Dan Gaffney
Based on his 20+ years waking-up the region, Dan says “double standard” questions never fail. Examples:
“Oh! So it’s OK for POLICE to talk on cell phones while driving, but not for YOU?”
“Oh! So STUDENTS need to get vaccinated, but not TEACHERS?”
“Oh! So booze IS legal, and weed ISN’T?”
And Dan affirms two things I’ve observed hearing him and others exploit this technique:
Callers tell stories. And the topic you pose needn’t spin-off a local story. Locals will respond to a opportune news item elsewhere (“What if that happened here?”).
How call screeners can make a big difference?
Video details specific techniques.
Plain talk: At too many stations – some with once-proud call letters – weekends are an embarrassment.