Talk Radio’s Unsung Heroes

screenerHow call screeners can make a big difference?
Video details specific techniques.

Weekend Talk Radio: Is THE DEAL doomed?

Plain talk: At too many stations – some with once-proud call letters – weekends are an embarrassment.

video_bubbleSee: It doesn’t have to be that way.
Read: Through utter neglect, stations injure ratings and leave money on the table.

negotiation

Talk Radio Shop Talk

Every morning, he says “Good Day!” on hundreds of radio stations. Doug Stephan talks about…Talk Radio

THEEE 6-most-dreaded-words in Radio Sales…

2015 Consumer Electronics Show

HCatCESCouldn’t be there?
Hear it here.

Click here to hear my radio reports and read my CES notes.

Remaining radio news people: TWO career tips…

…in my Talkers magazine column about WTOP/Washington reporter Neal Augenstein.
iphone-AugensteinIt’s not a stretch to call him a digital news gathering pioneer.
His first iPhone is in the Newseum!
Tip: DEVOUR Neal’s blog iPhoneReporting.com.

Research: Talk radio listeners are burning-out on Politics.

“Duh!” you say?
download_bubbleAs if poor ratings for so many major market stations hadn’t already made the point, Bridge Ratings’ recently-released “News/Talk Radio & The Oversaturated News Cycle” study concludes:
“Oversaturation, ever-shortening of news cycles and repetition of hard news with too-little updated information, is wearing thin on consumers who are seeking alternative sources for information that is fresh, entertaining and positive.”
Read: the report