Sure-fire Talk Radio Phone-ringer?

“Any ‘double-standard’ issue,”
according to veteran talker Dan Gaffney
DanGaffney-WXDEBased on his 20+ years waking-up the region, Dan says “double standard” questions never fail. Examples:
“Oh! So it’s OK for POLICE to talk on cell phones while driving, but not for YOU?”
“Oh! So STUDENTS need to get vaccinated, but not TEACHERS?”
“Oh! So booze IS legal, and weed ISN’T?”

And Dan affirms two things I’ve observed hearing him and others exploit this technique:
Callers tell stories. And the topic you pose needn’t spin-off a local story. Locals will respond to a opportune news item elsewhere (“What if that happened here?”).

Talk Radio’s Unsung Heroes

screenerHow call screeners can make a big difference?
Video details specific techniques.

Weekend Talk Radio: Is THE DEAL doomed?

Plain talk: At too many stations – some with once-proud call letters – weekends are an embarrassment.

video_bubbleSee: It doesn’t have to be that way.
Read: Through utter neglect, stations injure ratings and leave money on the table.

negotiation

Talk Radio Shop Talk

Every morning, he says “Good Day!” on hundreds of radio stations. Doug Stephan talks about…Talk Radio

THEEE 6-most-dreaded-words in Radio Sales…

2015 Consumer Electronics Show

HCatCESCouldn’t be there?
Hear it here.

Click here to hear my radio reports and read my CES notes.

Remaining radio news people: TWO career tips…

…in my Talkers magazine column about WTOP/Washington reporter Neal Augenstein.
iphone-AugensteinIt’s not a stretch to call him a digital news gathering pioneer.
His first iPhone is in the Newseum!
Tip: DEVOUR Neal’s blog iPhoneReporting.com.